Choosing Keywords
While it may seem easy, choosing keywords for a ppc campaign can actually be quite challenging. Most new advertisers make the mistake of bidding only on the highest volume search phrases related to their product or service. While these keyword phrases are often very important to a campaign they typically are more expensive and have lower conversion ratios. An example would be if you were in the Automotive field and owned a Chevrolet dealership, one of your keywords would be Chevrolet. This keyword would drive traffice but would convert at a much lower rate that say 2007 Chevrolet Cobalt best price. This term would have fewer clicks but convert at a much higher rate because the consumer is further down the funnel.

Our research continually shows that selecting more specific keyword phrases, branded keywords, and geo-targeted terms provides a much higher ROI. Web Solutions aids companies in creating more comprehensive keyword campaigns that broaden their reach and decrease the cost per lead. It's possible to have as many as 10,000 plus keyword phrases in you campaign at first. In time, Websolutions will be able to determine which words and phrases are working and which ones can be ommited. This is the benefit to working with a company that wants a true partnership with you and your business. Everyone has imput to the success of the campaign.

Keyword Targeting Methods
Websolutions utilizes a number of different methods for relating sponsored keyword ads to the actual search phrases. There can be a significant difference in the traffic and costs related to one method or another. Choosing broad matching options may generate the most traffic, but they often have a lower ROI. More specific matching methods often show better returns, but can fail to generate enough visitors. As such, most campaigns involve a mix of targeting strategies depending on the keywords involved. We use this mix of multiple ad copy and strategies to maximize the ad budget.