We supply our clients monthly reporting that includes over all site traffic, clicks per ad campaign, dollars spent per ad campaign, cost per click and cost per lead or conversion. Measuring the ROI on any advertising program is never simple but Google offers conversion tracking programs that let us monitor which keywords are producing the largest number of actual leads or sales. All your site needs is something to measure (like a sale, lead form, inquiry, or contact us form) and we can set up your PPC program to measure both conversion rates and cost per conversion for your keywords.